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The site nefinsco.com states the following, "Is The First Finance Company of Private Sector in Nepal." I noticed that the website also said " Till Then Nefinsco has been known as The most Mature finance company in Nepal." They also stated " Providing its products among the Nefinsco Clients. In the market has the initiation of innovating some of the very first products launched in Nepal. Like Hire purchase, Margin Lending. Which became very famous later on and has been a synonym in the market nowadays. New Look and New Presentation." The meta header had Nefinsco as the first keyword. This keyword was followed by Nepal Finance Limited, Putalisadak, and Kathmandu which isn't as important as Nefinsco. The other words the site used was Nepal. Bank is also included but might not be seen by search engines.